Our Approach to Crisis Management

 
 
 

When a crisis occurs, we help ensure business continuity while fixing the problem. Our principal goal is always to mitigate reputational damage and protect longer-term enterprise value, often by identifying and defusing potentially volatile issues before they become full-blown crises. We help companies take control of their story, dampen media firestorms, fix damaging perceptions and manage and influence an organization’s diverse stakeholder groups, developing all necessary collateral materials throughout the process.

 

Crisis
Preparedness


  • Conduct audit of vulnerabilities and response mechanisms
  • Functional audit including questionnaire External survey work
  • Materials audit Audit report
  • Stakeholder mapping Plan development
  • Crisis simulations and training

CRISIS RESPONSE
AND MITIGATION


  • Provide on-site support, as needed
  • Develop statements and messaging to ensure positions are understood by all stakeholders
  • Deflect and mitigate negative media coverage – manage risks associated with crises that are not yet public
  • Craft communications strategies around investigations and other efforts to enact operational overhauls
  • Drive third-party support
  • 24/7 support

EVALUATION AND
NEEDED RE-POSITIONING


  • Crisis response assessment
  • Update crisis manual, as appropriate
  • Revise corporate narrative and help organization return to “steady-state”